IDEATIONS

IDEATIONS: From the extensive research, insights can be clarified through images, articles, art, video, music and news - this could include the past and present. These insights are great for understanding the forward movements of your market trend, what products are related (and are trending now) - this may even give you an understanding of your competitors, consumer behaviours and future clients.

THEMES : Multi-mood boards will consist of 4-6 mood boards (depending on the divided sections as per the research) that will give each section an in-depth vision with images, photographs, videos and music (that are relevant to the brand). This will give life to inspiration for: shapes, colour, typography, packaging of your product and will relate to the overall storytelling of your brand (or projected new story of your brand). The multi-boards will have the flexibility of ideas - if you find one board is just not working (or not enough), another board may have a perfect fit!

INSIGHTS : Projections for a colour forecast will be refined according to the season, which will include colour swatches for transportable colour matching. If applicable, suggestions will be included and swatches will be provided for texture, colour and print / pattern inspirations to be included where applicable.

CREATION : a book, magazine, or PDF presentation can be arranged - this may be good for future use for the storytelling of the brand for stockholders and investors. Also great for reference of the brand DNA direction and may come in handy for further design inspiration. NOTE: this is an add-on; if you would like this feature, please ask for further details - charges will apply for book printing etc.