This package option is a basic overall view of the market and society. The research will help with understanding what market trends are happening now and where they are projecting for the future in relation to the brand.

Mood boards will be presented with images that are relevant to the established brand. This will give life to inspiration for: shapes, colours, and typography for your product. These boards will be divided depending on category and how it relates to the overall storytelling of your brand (or projected new story.

After discussion of the research and mood boards, one revision is included (up to 4 hours of work) - if revision is not needed, the basic presentation will be delivered in pdf format.

Total of 18 hours